Putting This Land on the map

From the ground up

Since its inception we have worked with This Land (formerly Cambridgeshire Housing Investment Company), to shape their business proposition, brand architecture, name, visual identity and employee value proposition.

Our task was to create a stand-out brand that represents exceptional places where people can feel they belong.

Elevated beyond the norm

To become a market influencer, we had to clearly define their value as part of their narrative – and do it through a visual identity that elevated it above and beyond the accepted norms of a council organisation to one that could stand alongside other market leading developers in a competitive environment.

That difference and emphasis on quality had to come alive in its brand and communications – enabling it to generate awareness and interest even before it had begun construction work.