Changing the value of project management
Opera came to Small Back Room after their successful re-naming, 5 years ago, but were living with an unrepresentative brand and visual language.
We spent time with the team to understand their successful mindset and skillset capturing this within the re-brand – confidently articulating ‘why they are so good.’ – maintaining an overarching strategic project vision and precise eye for detail.
Their approach was fundamentally ‘Changing the value of project management.’
Simple complexity
The new identity combines the simplicity of the re-drawn letterforms with the inherent complexity of the tessellating matrix.
We launched the new brand online, delivering new website, social media content as well as stationery, re-usable water bottles and other ephemera.
We also created new document templates for all project reporting, correspondence and presentations. The internal brand book helps to ensure the minimal, clean brand is understood and applied consistently.
