New place to live, new way to rent

Rooted in challenging convention and addressing the compromises of traditional rental, we helped define and introduce co-living, a new model of living - enabling a sustainable city centre lifestyle, often unattainable to graduates and young professionals.

From the ground up, building a community through initial awareness and pre-leasing campaigns, to welcoming our first residents and onsite commercial operators. The evolving brand represents a choice of living for 2,000+ residents, extensive outdoor landscaped spaces and exclusive amenities and services, bringing a new dimension to Manchester’s pioneering First Street regeneration.

Square Gardens continues to grow its online presence, from initial teaser to an extensive data-driven website, supporting an ‘always on’ rental marketing position.

Fulfilling ongoing leasing requires coordinated multi-channel activation. Our Gardener’s Handbook (brand toolkit) guides spirit for onboarding and behaviour, as well as maintaining consistent application of look and feel – supporting day to day.

Our logotype, where each character ‘has its own space’ is representative of the resident offer

Our co-leaf represents the choice and versatility of private and shared living spaces and experiences – dynamic and flexible.