We’re lifestyle, not a landlord

Influencing the direction of whole sector is not easy, but with Moda, that was our aim. With the BTR market already shrugging off negative landlord perceptions of the past, Moda were the first to take the leap in to becoming a lifestyle brand.

The challenge was to not only communicate this, but to also build a sense of anticipation and desire, well before the first homes were available. This resulted in a high-end, statement led look and feel that was full of confidence and attitude.

However, given that each city in which Moda had a presence was very different, we created a framework and process for localising the Moda master brand and visual identity. Through this we were able to absorb local culture, tone of voice and sentiment into the brand.