A part of
Apo is identity that captures the imagination and translates the wants and needs of target millennial renters.
Our analysis of their general consumption habits revealed lives increasingly built around subscription and membership services (crucially those offering flexibility and choice), and a group who are tech savvy and care not just about what they buy, but seek a meaningful relationship with those they buy it from.
Local flavours
We created the master operator brand, Apo - a member first brand, reflecting and offering freedom to do things your own way; services and benefits open to everyone, that can be opted in and out of - creating a product bigger than just a place to call home.
Localised styling was used to ground the offer into the areas, thus enhancing the individuality of the offers, albeit within a master framework.
