A mix of mixed uses
Heart of the City, £470 million, mix of mixed-use city centre regeneration, with retained street scape and a combination of new and repurposed buildings ‘fit’ the personality and character of the surrounding city.
Sheffield is quietly confident – a place and people that are warm and welcoming, behaving as if they’ve put up with you for years.
For and by….
Heart of the City is for and by Sheffield. The Council is fulfilling the role of developer, working with their strategic advisors Queensberry, they retain a long-term view of the place, as private and public sectors work together.
Leading the re-brand of a city centre
Our brand for Heart of the City is guided by Sheffield’s spirit and the development vision. The eight year programme is sustained by an evolving brand, that’s adaptive and inclusive – using rich layers, responsive colour palette, direct yet friendly tone of voice and a diverse font book.
The regeneration has different objectives for each of its many audiences – to inform, on-board, engage or simply sell! Creating consistent yet consistently evolving material for Leasing teams, Council and project team presentations, exhibitions, consultation material, flythrough, site dressing, website and social media.
