No two hands are the same

A concept boutique marketplace

In the heart of downtown Cairo, you will find Zamalek, renowned for contemporary artisan culture and Egyptian craftsmanship. Here you will discover the Nook, more than a physical space; it is a philosophy with creativity at its core.
Our task was to create a brand narrative and visual identity that would nurture the desire to seek out something new, express the unique experience and inspire a generation of new products.

Seek and you shall find

The identity and supporting graphic language were used to develop the environment, fabrics, hand made garments and inspire a range of lifestyle products.

There’s always a story to tell

Provenance was key - we developed a brand narrative that would communicate their story within the local community, and the international online audience expressing pride in Egyptian heritage and the Nook’s restless passion to explore creativity in new and contemporary ways.