Systech International

Expertise. Delivering results.

Our task was to evolve Systech’s identity and refine their brand story to reflect their position as industry specialists.

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We gathered, we analysed, we critiqued. Taking a step back to get a clear picture of the role Systech’s visual identity needed to play in communicating what the organisation stands for, it’s services and the working culture it promotes.

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A clear position for Systech to own that enables them to connect directly with their clients. Assured and approachable, their human centric style of communication reinforces their status as specialists in risk mitigation and dispute resolution.

Tone of voice is also about striking the right balance. We are always robust, and our character comes across through intelligence and confidence.

From letter-form to super graphic. Evolving the logo to give every element a reason and a role.

The building blocks that were the foundations to the original identity, now act as the common thread that runs through the visual language.