small back room

Seven Dials

Here is somewhere else

Anyone who has visited the Seven Dials district of central London knows what a varied and vibrant place it is. But in branding terms, that led to a fragmented identity, which in turn limited the impact of area-wide campaigns.

The brand needed to evolve into a coherent identity which still communicated that sense of variety. We responded by devising a brand that provides continuity by feeling the same, rather than just looking the same: flexible, multi-layered, and always with a distinctive character.

At the core was the area’s historic “hart” logo – revitalised as the unifying mark of a coherent place brand. It can be filled with different colours, textures and patterns, conveying the multi-faceted and creative nature of Seven Dials.

It was quickly embraced by the area’s individual retailers and restaurateurs, who now use it – and other brand assets – within their own activities to celebrate their association with the destination.