Regent street Desktop landing

The Crown Estate – Regent Street

The word on Regent Street Online

Alongside a comprehensive directory of shops, restaurants and other retailers, the Regent Street Online website provides engaging editorial content with a focus on fashion and lifestyle articles, as well as useful information about events taking place on the street.

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The new Insider section is the place to pick up news, reviews, competitions and inspiration from some of the world’s leading fashion and lifestyle brands. The editorial content features a monthly fashion edit highlighting great things to buy, forthcoming trends and statement pieces, as well as regular contributions from leading voices from the world of fashion.

We made a digital landscape, where social media central to the new website, with live feeds from multiple social media platforms integrated throughout the site, and prominent social media tools to encourage sharing of content.

We carried out SEO research to further establish the site as ‘the place to go’ to find quality information about Regent Street while continuing to reflect the brand values.

We then produced a detailed paper prototype that allowed us to explore the proposed site’s structure and functionality with the client and the site editors in a very intuitive, hands-on process – before any development work was carried out.