The Crown Estate - Regent Street
An adaptable visual identity
Around 15 years ago, we created the brand for Regent Street to reposition it as a jewel in the West End’s crown. In 2015, we launched the second iteration of the Regent Street visual identity. During this time, Regent Street has changed. Gone are the days of budget travel agents and discount stores. It is now home to flagship fashion and technology such as Apple and Burberry, highly valued commercial space and desirable residences.