Qualitest Group

Redefining quality: a new brand identity

In some ways, Qualitest’s name says it all: over 20 years, it has become the world’s largest technology testing company with a reputation amongst industry insiders for the quality of its work. But the company was aware its brand and communications didn’t reflect that quality or expertise – which is where we came in.

Our task was to help it articulate its position as a true market leader. Having conducted a series of workshop with different teams within Qualitest, we proposed repositioning it as specialist ‘pure-play’ testers, a unique offering in a marketplace full of developers and integrators that offer testing as an add-on.

In an industry where ‘quality’ is invariably linked with assurance – that very process of confirming the technology works as it should – we crystallised what makes Qualitest distinct: Quality made smarter. Put another way, its testing is and can be more imaginative and innovative than almost anyone else’s – and unwaveringly precise.

We translated this into a new visual identity built around a “Q” logo that serves as the Qualitest hallmark. Running through the visual language, it can be produced in multiple colours and include photos to help distinguish between the company’s services and the sectors it works in. This freedom to evolve is crucial as the company continues to grow.