Lend Lease Trafalgar Place hero image

Lend Lease – Trafalgar Place

Looking back to the future

When you’re redeveloping a much-loved area, it’s essential that you don’t lose your connections with that area’s history. In naming one of the Lend Lease developments at Elephant & Castle ‘Trafalgar Place’, we brought a bit of history back to life.

In the 1800s, the modern-day Rodney Road was known as Trafalgar Place. We recommended that as an appropriate name for the 235 home development, as not only would it resonate within the target markets, but also align with the wider place-making strategy.

The organising thought behind the brand “Great homes on great streets” is illustrated through a multi-coloured storyline that symbolises the street coming to life. The colours in the storyline were inspired by the façia tiling on the walls of some of the buildings in Trafalgar Place. The identity is expressed in different ways on the website, e-book, printed brochures, press ads and other collateral we produced.