WSP | Indigo

The first and the last word in planning.

WSP | Indigo Planning is one of the UK’s largest planning consultancies. 

Indigo commissioned Small Back Room to design their new Brand Identity to coincide with their move to a new Central London head office in the City.

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In a challenging industry, Indigo wanted to maintain their reputation for excellence and demonstrate their expertise with an authoritative and knowledgeable voice.

By harnessing what makes them unique we created a statement brand identity together with a modern website that presents a fresh image putting the emphasis on Indigo's three qualities of innovation, quality of service and success.

The website provides a scalable technical platform on which the site can grow with a simple-to-use content management system (CMS) where updates can be made easily by non-technical personnel.

We were tasked with increasing engagement with both new and existing clients and provide multiple options to find new and relevant content.

“The contemporary brand identity and immersive website have led to notable increases in traffic, as well as reduction in the site's bounce rate"

  • Overall site visits in the first six months up by 52%

  • Unique visitors up by 9.97%

  • Average session duration up by 10%

  • Bounce rate down by 7.21%

  • Referral from social traffic up by 51%