Guy's and St Thomas'

All about integration

With plans to offer shared services to health trusts across London and the south, the Capital Estates, Facilities and IT department of Guy’s and St Thomas’ NHS Foundation Trust required a name and identity that would work in its prospective marketplace. Our comprehensive approach helped get them there. 

The name Essentia was the result of a lengthy immersion and research programme – including staff interviews and workshops, multiple consultation sessions – but also a clear understanding of what the organisation does and wants to do. We added the descriptor ‘Delivering integrated healthcare systems'.

The logotype and supporting graphics convey the confidence of an organisation with a true vision. The letters are themselves connected, integrated even, suggesting a strong team and the offer of end to end services.