North Sea energy

The discovery of North Sea oil transformed the economic fortunes of the whole of Aberdeenshire. The area has now become a global hub for the energy sector, with a huge range of businesses and skills related not only to oil, but the sector as a whole. It wanted a regional brand that articulated that.

Our solution was Energetica – a bold brand concept that captures the scale, innovation and attitude that has underpinned Aberdeenshire’s success to date and will define its future.

The brand focuses not only on the energy industry, but also the fact that this remains a striking landscape. It uses landscape photos as well as a multi-coloured, almost glowing logo.