Qatari Diar Delancey – East Village
A new way of London living
The London 2012 Athletes’ Village was seen as an integral part of the legacy, creating over 2,800 new homes in a desirable part of London. But unlike most developments, there was no way potential residents could get on site early. Appointed in 2010, we helped tackle the challenge of building belief and creating demand for this brand new neighbourhood through imagination.
Behind the regeneration of the 67 acre site, in a deprived area of the city, was the provision of high-quality affordable homes, attracting new residents and improving the choice of accommodation available locally.