small back room

Blanche Eatery hero image

Blanche Eatery

Fresh food, fresh identity

Wholesome. Home-made. Fresh and fun. Those were the ingredients the team at Blanche Eatery gave us when they asked us to create a visual identity for their new stores. So we devised an identity that mirrored the food offer – from the typography to the tone of the voice.

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Blanche’s fundamental credo states that lunch should no longer be about predictable sandwiches and limp salads. Instead, it should be enjoyable, with a wide-ranging, ever-changing menu using fresh, quality ingredients. Food that tastes so good, it should be bad…

So we put the ingredients on show, as part of the backdrop – though with highly disciplined use of colour. We complimented that with full-colour photos of the mouthwatering dishes. The language is humorous, food-focused and approachable – just like the staff. And the core proposition? It’s a good mix.

Then we rolled the identity out across every channel: menus and packaging, a new website (with online ordering system) and the branded, in-store environment.