Asset Control Hero Image

Asset Control

Creating Brand Assets for Asset Control

Sometimes a brand that once was perceived as strong gets overtaken. Through no fault of its own, the brand loses market share or its leading position. Often this is a matter of perception, not fact. This is what had happened to our client, Asset Control, when they came in to see us.

Asset Control creates bespoke data management systems for financial institutions. Their loyal client base, comprising more than sixty top tier banks, was telling them that they had lost momentum. Its products where perceived as aging and outdated. There was an urgent need for Asset Control to take control and get itself back to its market leading position.

So, after lots of research, analysis, hard work and development we created a new identity that would complement its journey back to brand leadership. Confident and bold in style and execution – new brand assets for Asset Control.