The Nature of Regeneration
By Tim Lewis
Let’s be clear from the start. Small Back Room is a branding agency. Our expertise lies in creating brands that play a pivotal role in regeneration projects. The challenge is that both branding and regeneration are complex subjects, full of jargon and open to individual interpretation.
Small Back Room have put together indepth report on the nature of regeneration. Our aim with this thought piece – the first in a series called Brands in a Real Estate World – is to explore the role that brands should play in regeneration, why authenticity is key and why there’s so much more to branding than logos and colour palettes.
Click here for the full report...